About Us


Savor Cuenca Magazine is published by Dave Johnson, a 25+ year, successful, publishing, marketing and advertising veteran.
Savor Cuenca Magazine’s focus is food, drink, travel, and lifestyle. The majority of the Expats that have come to Cuenca have come for one or more of these reasons. The food in Cuenca is sensational. There are so many choices and the chefs are getting better and better. The comida tipica is also outstanding and, for the price, there is no better choice of food. The drink here in Cuenca is also good from morocho to micro-brewed beer and, of course, the ubiquitous sugarcane spirit beverage, Canelazo. Travel is something most people love to do, from a day-trip in the Cajas to a week in the Oriente, we are going to be exploring Ecuador on the cheap and showing you how we did it. Finally, we will feature articles about lifestyle. You might be saying this is a very broad topic, and you’d be right. However, we are going to narrow the focus to the different lifestyles one can have here in Cuenca regardless of what your lifestyle might have been in your home country. Mostly though, Savor is about discovery. We intend on highlighting new things and old, but putting a different spin on each. Living in South America is a wonderful adventure and we intend to show you how to Savor every moment.
Our Philosophy
Our advertising philosophy is different from any other media you may have purchased in the past. We believe advertising should be an investment and NOT an expense. At the end of the day, you should be able to quantify your return on investment with any media. If you are not making money, like any investment, you shouldn’t be doing it.
Unlike many people selling advertising, we are professionals. We have been selling advertising to small and medium sized businesses for over a quarter of a century. We are passionate about using our experience to help small and medium sized business owners grow.
We are successful small business owners. We understand what it takes to successfully operate a small business on a day-to-day basis. We are all too familiar with the challenges business owners face in today’s ultra-competitive environment. Despite these challenges, we know how to help you succeed.
We are not looking for advertisers. We are looking for long-term business partners. We believe that if we do our job right, you will experience a tremendous return on investment and you’ll want to work with us for a long period of time. In other words, we believe it is our job to help you grow. If we do our job well, you will want to do business with us for a long time.
We believe in value. Our job does not end after we’ve placed your ad in our magazine. In fact, that is just the beginning. We believe that if we create a suite of goods and services that has so much value you will ask yourself “why wouldn’t I do this” versus “why would I do this”.
We are committed to your success. We understand that the only way we can truly succeed is to help you succeed. We develop long-term sustainable strategies to ensure your advertising success. Over the years, we have helped tens of thousands of small and medium sized businesses realize advertising and marketing success.