Monday, June 13, 2016
You might be a marketing geek when…
I have been in the marketing and advertising industry for so long, the first thing I do when I start a new project is come up with a catchy name – I am certain this makes me a marketing geek. This project will be called The Savor Experiment. I remember back in elementary school learning the scientific method. It is funny how certain things stick with you over the years, and even though I am not a scientist, I have found this method of evaluation to be very helpful over the years. If you don’t remember it, here is the simplified version:
Steps of the Scientific Method
To begin with you start with the problem. Mine is being overweight. I have, in the past, tried every diet and have had very little, if any, luck at all. Usually it involves starving myself (literally and figuratively) until I binge eat for a week or two and gain all the weight back and then some. At one point, I weighed almost 340 pounds. Because I am taller and an ex-athlete, I carry it better than most and I don’t suffer from bad knees or any of the other physical ailments that most overweight people have to endure. On the other hand, I do have high blood pressure, type-2 diabetes, sleep apnea and a myriad of other things related to being overweight.
I am 10 days away from my 50th birthday and I don’t want to spend my “golden” years laboring to climb stairs or any of the other things related to being aging and overweight. I especially do not want to be taking medications my entire life. So I have decided to take this experiment very seriously and see if I can go from my current weight of 293.8 lbs. to my fighting weight of 185 lbs. with the help of a friend who is a pharmacist, knows a thing or two about losing weight and owns a healthy-food restaurant called The Vegetable Bar. His contention, and my research supports this, maintaining an optimal weight is more about the food you put in your body than it is exercise. I had a hard time coming to grips with this because, as a cyclist, I could eat just about anything and did.
So using the Scientific Method, eating healthy every day at The Vegetable Bar and exercising, it is my goal to lose weight, regain my health and, perhaps, start cycling again at a competitive level. To help with this, the fine folks at FitBit have given me their top-of-the-line watch, the FitBit Surge. To call this a watch is tantamount to calling a Ferrari a car. It does so much more than tell time, in fact, I am having a hard time figuring out what it doesn’t do. It has GPS tracking so it not only knows how many footsteps I have taken in a day, it knows how many miles I have walked, run or cycled. It also has a heartrate monitor and can accurately calculate my calorie expenditure. It has a feature that allows me to enter the food I have eaten and tracks the “calories in”. With this data, the FitBit can accurately tell me whether I have burned more calories than I have eaten and vice versa. I have only been using the FitBit for a week, but from what I can tell, this is a real game changer for those trying to lose weight. It does much more than I have just described, but I haven’t figured out how to use all the features yet. I will keep you posted as I learn more about this wonderful piece of technology.
Over the years, I have done a tremendous amount of research on dieting. What I have concluded is that diets do not work. There is so much conflicting information out there that it makes it almost impossible to ascertain what information is legitimate and what information is a precursor to selling a product or service. Not to mention that it is abundantly obvious that the weight loss and medical industries want us to be fat. If there weren’t any fat people, there wouldn’t be a weight loss industry and many of the diseases that fuel the medical industry coffers would go away including, I suspect, cancer.
My hypothesis, based on my research is a person can lose weight and regain their health by eating the right foods at the right time, eliminating sugar (or as much of it as possible) from their diet, drinking more water and adding a moderate exercise program to their regime. I really don’t think it needs to be more complicated than that.
To this end, I will be eating at The Vegetable Bar on a daily basis. The number of meals I eat there will depend on my schedule, but I have been averaging 2 meals a day. Last week, I wanted to experiment with this new lifestyle before committing to making it part of my life. I am very busy and don’t have the time to eat there every day, but that may change as The Vegetable Bar will be adding food to go which will make it more convenient for me and everyone else that is busy.
For exercise, I will be walking a lot. My goal is 10,000 steps per day which roughly translates to 5 miles of walking. My first week using the FitBit I only had 1 day that I did not reach that goal, but my total for the 7-day period was 72,900 steps which is more than I walked in the previous 6 months. After my “trial” week, I feel much better. I have more energy and the FitBit has made walking fun. They have incorporated a little game theory into their programming so you get virtual awards for reaching certain milestones. Additionally you can set goals and have competitions with friends that have FitBits. And if you don’t know anyone that has a FitBit, they have an entire community where you can find likeminded people to compete with. As I said earlier, this is a game changer in the world of health and wellness.
My future posts will be much shorter, I just wanted to give you the background information so that you can, if you so desire, follow my progress. It is my goal to inspire others to take the same journey. Life does not have to include medications, and food that is good for you does not have to taste bad, as I have discovered at The Vegetable Bar.